Company BLOG POSTS

The American Solar Energy Society recognizes the Wagner Custom ski factory’s energy and recycling initiatives

Sunday, November 23rd, 2008

The Wagner Custom ski factory features a large solar thermal array

The American Solar Energy Society featured Wagner Custom skis’ ultra-modern, clean and green ski factory in its December 2008 issue of Solar Today magazine.  Solar Today recognized Wagner Custom for its industry leading energy and recycling initiatives.

Wagner Custom is by no means perfect.  However, the company has several energy and waste reduction initiatives in place that help reduce the company’s carbon footprint.

Regarding energy, Wagner Custom first focuses on simple energy efficiency and conservation measures to minimize their overall energy loads.  The company’s entire factory floor is heated by a large solar thermal array (see image above).  To offset its electricity loads, Wagner Custom purchases high quality wind-energy credits that support farmer-owned wind turbines in the Midwest (see Native Energy Farmer Distributed Wind Projects).

Regarding waste stream reduction, Wagner Custom recycles it’s steel and plastic scraps while reusing (and selling) its wood core scraps as kindling.

The Solar Today magazine feature can be seen on page 25 of the December issue at http://www.solartoday-digital.org/solartoday/20081112/

Chronicles of a freeskier – Travis Wolfe reflects about his Wagner Custom skis

Wednesday, November 5th, 2008

Travis Wolfe conducting durability tests on his Wagner Custom skis.  photo: Zak Gerdts

Travis Wolfe conducting durability tests on his Wagner Custom skis. photo: Zak Gerdts

Last winter Wagner Custom skis and snowboards picked me up as a factory team rider. It was pretty wild – I was standing on the podium after placing 4th in Telluride’s freeskiing competition when Herb Manning of Wagner Custom suddenly handed me my first pair of Wagner Custom skis and informed me that I’m sponsored. Damm was I excited!!! I had myself a pair of the sickest skis on earth.
Travis Wolfe airing the Shark Fin at the Taos Freeriding Competition - photo by Chason Russell

Travis Wolfe airing the Shark Fin. photo: Chason Russell


The first time I took them out I was ecstatic. Instantly I was in awe at their performance and incredible endurance. I used those skis for the rest of the winter and took them to 3 more freeskiing competitions after Telluride where they outperformed every other pair of skis I’ve ever owned. Before riding on Wagner Customs, I went through 2 pairs of skis in less than 2 months including one pair I wrecked after just 3 days. Then I obtained the Wagner skis and they held up beautifully throughout the rest of the season. I remember seeing other competitors at the freeskiing events with broken skis and foot long strips of p-text hanging off there skis and all I could do was laugh because I skied my Wagner’s super hard and nothing would happen to them. I would jump off of cliffs onto rocks, even ski over rocks, without even thinking twice about it. When I would get to the end of my runs I would look at the bottom of my skis thinking that they would be wrecked and to my surprise there wouldn’t be more than a small scratch.

Eventually I was purposely trying to wreck my skis to test their durability and I couldn’t do a thing to them. Wagner’s are by far the best skis I have ever had the pleasure of skiing and I wouldn’t trade them for anything.
-Travis Hart Wolfe
Travis Wolfe above the Ophir valley

Travis Wolfe above the Ophir valley

Ski Design Guidelines and Tips for Buying Skis

Saturday, October 11th, 2008

About 7 years ago I purchased a pair of skis that seemed perfect for me.  They received great reviews in the ski buyers guides.  I talked to people at ski shops who recommended them.  They were made by a respectable ski company.  I flexed them at a ski shop and thought they would be ideal for me.

Day one was a sunny February day and I got bucked around on my new planks.  It often takes some time to adjust to a ski and there is commonly a break-in period with skis.  After a week, I still wasn’t skiing my best, but was adapting to the skis.  After 30 days on them, I didn’t really think about them.  I was having fun skiing and my boards had been to great spots in the Colorado backcountry, as well as some world-class resorts.    I finished the season with close to 50 days on my skis.  It had been a good season.

The next December I demoed a pair of skis and was amazed.  I could ski with greater speed, on more aggressive lines, with greater agility, using less energy.  I found a pair of skis that fit me correctly and the results were clear and impressive.  My fitness level and skiing potential had been unleashed.

I had spent several years working in the golf industry as a product designer and engineer.  One aspect of my job was developing fitting systems for matching a person with their optimal equipment.  These fitting systems and custom-made clubs worked for golfers.  In the cycling world, people were also realizing great performance benefits of custom-fit bikes.  I realized that a scientific-based approach to fitting people with their optimal ski equipment could also create performance benefits for skiers.  The top world-cup racers get custom skis so they can ski their absolute best.  Why not create a system so that recreational skiers like myself won’t make the mistake of buying the wrong set of skis?    I liked the idea of simplifying the ski buying process.  So, I began studying ski design.  Several years later I founded Wagner Custom and I’m still studying ski design.

One thing that I’ve learned is that every skier is different and that one ski design won’t be perfect for everyone.   So, how does a skier identify what product is right for him or her?    There are many paths.  I suggest starting with information about ski design and ski construction.   To help with this process, I’d like to present some information on these topics.

Seth Masia, a ski equipment gear guru, has offered to help demystify ski equipment.  Seth began skiing on the glaciers above Chamonix in 1968. After ski-bumming in Colorado, he joined the staff of SKI Magazine in 1974 and was technical editor there for two decades. He served briefly as product manager for alpine skis at K2 Corp., where he helped to design the first generation of deep-sidecut skis. He has taught skiing for 25 years at Squaw Valley, Beaver Creek and, currently, in the Vail Village ski school. Seth is managing editor of Solar Today magazine, in Boulder, Colo. He skis on two pairs of Wagner Customs, both 166cm, 119-72-104mm — one pair fiberglass with a maple-ash core and one pair aluminum with a maple-aspen core.

In the coming weeks, Seth will be posting some guidelines about ski design, ski construction, and ski materials.  Thanks in advance, Seth, for sharing some of your insight.

Keep watching the Wagner Custom ski blog….

2009 Winterstick snowboards now available

Sunday, September 7th, 2008

Available only through Winterstick.com, the first 2009 Winterstick boards are ready.  Wagner Custom worked closely with Winterstick rider/owner/designer Tom Burt to create the 2009 line-up that includes the legendary Swallowtail, ST 162, ST 166, and Tom Burt Pro 172 models.

If you’re looking for the ultimate powder snowboard (the Winterstick Swallowtail, of course) or a ride for steep big-mountain lines, do yourself a favor and check out the 2009 Winterstick snowboard line-up.

Winterstick snowboards are not available through shops.  However, you can buy them direct through the Winterstick.com store

Legendary Rider Tom Burt Steps into Owner Role for Winterstick Snowboards

Monday, September 1st, 2008

I’m really excited that Tom Burt, big-mountain snowboarder icon, is now an owner/rider for Winterstick snowboards.  The Wagner Custom crew is going into its second year of designing and producing Winterstick boards.  Last season, we worked closely with Tom Burt to develop the 2009 line-up of Winterstick boards which are available now, exclusively through Winterstick.com.

Tom Burt is a great guy, incredible rider, and an invaluable asset for Winterstick snowboards.

Congratulations Tom!  I’m stoked to have the opportunity to work with you.

For more information, check out: Winterstick.com/news.php