Creators

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Behind the Lens: Sinuhe Xavier

Creators / Gear /

Skiing with Alan Bernholtz: A Tale of Jerry, Dylan, Led Zeppelin and the Northern Lights

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Custom Topsheets: A Deeper Look at the Process + Some of our Favorites

Each year we build hundreds of custom skis for people all over the world. Each ski varies in length, width, sidecut, tip/tail shapes, rocker/camber profiles, and is made up of a different handpicked combinations of materials with diverse stiffness/flex patterns. But what makes each ski even more special to its owner is the unique custom […]

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Behind the Lens: Alex Fenlon

During his senior year at Colorado College, Alex Fenlon set out to find the perfect, “real” ski town. He visited Crested Butte, Colorado, loved it and has been there for 18 blissful years. Did we mention he also has his dream job? Fenlon grew up in Appleton, Wisconsin where rope tows on garbage hills were […]

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Bill Kerig: The Edge of Never

The Edge of Never In 2005, Bill Kerig set out to capture the heart and soul of the ski industry, just as his former roommate did with the production of DogTown and Z-Boys, the legendary skateboard documentary. At that point, the ski industry hadn’t been introduced to the world of documentary films. Ski productions were […]

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Behind the Lens: Chason Russell

Chason Russell’s interest in photography began at age fourteen when he received his first Pentax camera. It continued to grow a few years later, when he scored an internship with one of skiing’s most acclaimed photographers, the late T.R. Youngstrom. Today, Russell resides outside of Aspen at the base of the Elk Mountains, with easy […]

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Behind the Lens: Brett Schreckengost

Brett Schreckengost’s interest in photography may have been piqued while making fake IDs for his friends in his teens, but thankfully it didn’t stop there. Today, the Ophir, Colorado-based photographer and videographer travels the world capturing stills and cinematography for top brands and outlets in the outdoor industry and beyond. His clients range from film […]

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Behind the Lens: Scott D. W. Smith

Scott D. W. Smith has come a long way since his days shooting snowboarding on Berthoud Pass during high school. This winter, Smith’s photos headline ads for Telluride Ski Resort and Purgatory Resort, among others. He has contributed to a Pulitzer Prize-winning piece for The New York Times on Apple employee compensation, landed the cover […]

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Behind the Lens: Jay Goodrich

Jay Goodrich has developed a reputation as one of the top action photographers in the industry, and he’s now a regular byline on covers of ski and bike mags like POWDER and DirtRag. The Jackson, Wyoming-based father of two got his start shooting architecture, and says his early outdoor photos were dismally bad (luckily he […]

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