The Wagner Journal
The Wagner Journal

Boulder Creative Collection: Danielle DeRoberts

Danielle DeRoberts Originally from N.Y. and San Francisco, CA, Danielle DeRoberts (onerary) is a full time artist and collaborator (painting/drawing, textiles, mural art, graphic design + art installation). Danielle’s unique...

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Six Week Ski Prep Program

6-Week Ski Fitness Program By Jake Hutchinson Jake has spent more than 25 years working as an avalanche professional. He is currently a lead instructor for the American Avalanche Institute,...

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Next Level Skiing Podcast: Evan Reece – It’s Rare to Find a Place That Isn’t Worth Going to at Least Once

Evan Reece: It’s Rare to Find a Place That Isn’t Worth Going to at Least Once Season 2, Episode 2 On today’s episode, we have Evan Reece. Evan co-founded Liftopia in...

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Why Buy Custom Skis?

Have More Fun In any sport, when your equipment is dialed it’s easier to enjoy what you are doing. That’s especially true in skiing. You won’t have fun if your...

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The Wagner Tribe
Tips, Safety & Beta
Next Level
All About Your Skiing
Your Custom Ski Design

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  • Behind the Lenswhite arrow
  • Travel Storieswhite arrow
  • Traffic Artist Collectionwhite arrow
  • Boulder Creative Collectionwhite arrow
  • Backcountry Safetywhite arrow
  • Conditioning & Fitnesswhite arrow
  • Ski Tuning & Maintenancewhite arrow
  • Next Level Podcast: Season 1white arrow
  • Next Level Podcast: Season 2white arrow
  • Custom Ski Graphicswhite arrow
  • Wagner Factory Tourwhite arrow
  • Ski Buyer's Guidewhite arrow


Wagner Custom Factory Tours

An inside look at how we make custom skis

Have you ever given thought to how skis are made? The process inside our slopeside factory, located steps from Telluride Ski Resort, differs significantly from big brands that are mass produced. Each pair of skis we build is precision crafted to match that particular skier’s needs, skiing style, and Skier DNA.

Wagner will be giving factory tours this summer on Wednesdays at 4:00 pm. Our factory is located at 620 Mountain Village Blvd, Unit 1B (between Wells Fargo and US Bank) in Mountain Village. If you are interested in joining us, you can RSVP online at

The first step in our process is identifying someone’s Skier DNA. This includes your demographic information, where you ski, what type of terrain you like to ski, and more. This step can be done online at From there, you schedule a time to talk with one of our ski designers (either on the phone or in person) so we can ask you more in-depth questions to make a precise recommendation for your custom ski dimensions and setup.

Your custom ski recommendation will cover everything from a specific wood core, structural materials, the length and width of the ski, the sidecut and turning radius, and more, in order to maximize your skiing potential.

Graphic selection for your topsheet comes next. Whether you go classic with one of our small batch wood veneers, choose a stock topsheet, or personalize your skis with a custom design or artwork, our in-house graphic designers are here to help.

During our factory tour, you’ll follow a topsheet through the factory from dye sublimation to final printing, ski layup, until it’s a final ski product. We’ll show you how different materials are cut, how we bend edges, and how all our materials fit together perfectly like a 3D jigsaw puzzle.

You’ll get to see the various layers of a ski get stacked and go through our ski press. We’ll show you how skis get cut out and go through finishing and tuning. Plus, you’ll be able to see various finished skis in the factory which always helps inspire your own design.

We hope you’ll join us for an in-depth look at custom ski production at the Wagner factory. Don’t forget to RSVP online at We are located at 620 Mountain Village Blvd, Unit 1B (between Wells Fargo and US Bank) in Mountain Village. Our factory tours typically last between 30 and 45 minutes. We hope to host you soon!

Can’t make our factory tour but want to learn more? Check out our eight-video factory tour series starting with Skier DNA here.

Better Skiing is in

Your DNA.

Wagner Custom Skis takes your skiing to the next level by focusing on your Skier DNA to create a ski just for you, and you alone. We want you to click in and immediately feel at ease. Let us help you design your perfect-fit, custom skis. It's easy.

Find Your Perfect Skis

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