The Wagner Journal
The Wagner Journal

Boulder Creative Collection: Danielle DeRoberts

Danielle DeRoberts Originally from N.Y. and San Francisco, CA, Danielle DeRoberts (onerary) is a full time artist and collaborator (painting/drawing, textiles, mural art, graphic design + art installation). Danielle’s unique...

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Six Week Ski Prep Program

6-Week Ski Fitness Program By Jake Hutchinson Jake has spent more than 25 years working as an avalanche professional. He is currently a lead instructor for the American Avalanche Institute,...

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Next Level Skiing Podcast: Evan Reece – It’s Rare to Find a Place That Isn’t Worth Going to at Least Once

Evan Reece: It’s Rare to Find a Place That Isn’t Worth Going to at Least Once Season 2, Episode 2 On today’s episode, we have Evan Reece. Evan co-founded Liftopia in...

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Why Buy Custom Skis?

Have More Fun In any sport, when your equipment is dialed it’s easier to enjoy what you are doing. That’s especially true in skiing. You won’t have fun if your...

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Traffic Artist Collection: Cecilia Lundgren


Swedish artist Cecilia Lundgren sees the world around her in terms of pure emotion, and translates this vision into her work, creating bold and colorful illustrations designed to be felt before they’re even understood. In her work for the Traffic Artist Ski Collection, a collaboration between the artists of Traffic NYC and Wagner Custom Skis, Lundgren captures the rush of speeding down a slope through swift lines and vibrant hues.


Straight Talk


Space Relation






Color Rhyme



Wagner: Where can people find your art?

Lundgren: The beauty of being an artist comes from the range of opportunities I get. My art can be found as framed art, printed on fabric, and now, embellishing skis.


Wagner: Tell us about your process.

Lundgren: I begin all my work by hand, making each mark with care and intention, then polish it digitally.


Wagner: What’s your favorite work of art?

Lundgren: I love minimalism—less is more! The perfect motion of a brush stroke across the canvas…Lucio Fontana is a great example of an artist who uses minimalism to the maximum effect.


Wagner: What is it like to see your art on skis?

Lundgren: I love it! Since I was a kid riding the ski lift up to the top of the mountain, looking at all brightly colored skis around me, I’ve imagined designing a pair myself.


Wagner: Do you have a favorite from the five pairs we put together?

Lundgren: My favorite would have to be the red pair, Straight Talk. It gives me the feeling of speed and power!


Wagner: Sounds like you’re an avid skier.

Lundgren: Yes, I started skiing when I was three years old and since then I try to ski at least once a year. This year I’m going to try to teach my three-year-old daughter!


About the artist:

Bursting with color and energy, Cecilia Lundgren’s organic, color-rich, multi-layered artwork captivates at first sight, and stays with you for a long time afterwards. Cecilia studied graphics at Forsberg, Stockholm, received her BA from University of Kalmar, Sweden, and her Masters in Design from Domus Academy, Milan. Her unique style has made her a favorite amongst elite international clients such as Apple, Mary Kay, Bergdorf Goodman, Singapore Airlines, Viking Line, and Sony Ericsson.

Instagram: cecilialundgrencom
Facebook: Cecilia Lundgren Illustration
Wagner Custom Ski Designs

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