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Our ties run deep

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Bloomberg Logo

How to Make Skis

“Though he begins with a high-tech set of plans, much of the Wagner process is high-touch. The recipe includes the precise dimensions for a milling machine that scores a single sheet of wood, known as the raw block. Wagner uses one of six woods—including sugar maple, aspen, and poplar, and vertical laminate combos therein—depending on the desired density and stiffnesses, power and maneuverability of the finished ski. Each wood edge is then lined with steel that’s first bent in a machine with spools that resemble an old movie projector.”

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A Pioneer of New Designs

“The algorithm—which takes into account height, weight and ski preferences—is only a starting point, however. Mr. Wagner and his builders fine-tune each ski’s characteristics based on a consultation over the phone or in person. They are the nerds of the ski building world, with computer codes and engineering.”

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Wagner Ski Image
Wagner Ski Image
Inc. Logo

A Bespoke Business

“Pete Wagner is an engineer who previously designed software used to build custom-fit golf clubs. So he made the tech a part of his ski company's narrative. Each set of skis takes 10 to 12 hours to produce over a two-week period, leading to improved balance, comfort, control, power, and efficiency.”

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Man Made Logo

Life Changing Skis

“As I later learned, Wagners are much more than a cut above the competition and, in my experience, well worth the price of admission. Wagner Custom Skis was founded by Pete Wagner in 2006 with the intention of creating the perfect ski for each individual skier and bringing them, one step closer to mastering the mountain.”

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Wagner Ski Image
Wagner Ski Image
Men's Journal Logo

The Right Custom Skis

“Colorado-based Wagner Custom Skis, located near Telluride, is the only company with a highly evolved scientific process for creating perfect custom skis for each user. Wagner Skis are entirely tailored to the skier. The fitting process is one thing that differentiates Wagner. “Agile manufacturing” is the other.’

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High-Performance Skis

“Customers fill out a questionnaire about themselves and their ski habits — height, gender, age and the terrain and conditions they like to ski — and chat with a designer, who helps imagine the perfect ski by improving upon their past models. The details are plugged into a set of algorithms that spit out a recipe for the skis, which take about three weeks to build.’

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Wagner Ski Image
Wagner Ski Image
Outside Magazine Logo

Handmade Skis

“Every snowboard or pair of skis starts with blanks of wood. Sugar maple, with its long grain structure and high strength-to-weight ratio makes a lively and durable ski. On the other end of the spectrum, aspen might be suited for a more versatile, nimble ski with its short grain and low density.’

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Wagner Ski Image

“I suffered a bad knee injury years ago, but love skiing. The Wagner fit dealt with my weak knee and I now tackle slopes which were previously beyond my reach. These are great skis, that make everything fun. Why did I wait so long?”

David Keltner

“My Wagner Custom Skis are excellent in all conditions. In comparison to my new Wagner Skis, all other current ski models are clumsy, imprecise, unresponsive, lacking in stability and slow. Needless to say, I fully enjoy skiing on my Wagners!”

Iain McAlister

“My Wagner Custom Skis are truly among the finest gifts I've ever received in my life. I had a chance to enjoy my new custom-made skis this past season, and I'm looking forward to carving on them many days next winter.”

John Fry

“Not only do the ski's do exactly what Pete said they would, they've exceeded my expectations. Furthermore, my wife and I picked up the skis from Pete's shop, met the team, Pete took us for a tour, made us feel very welcome and just really capped off the whole experience. Thanks to Pete and his team, great product and a truly "custom" experience.”

Jim Badasarian

Wagner Ski Image

“Before my custom Wagners, I felt I had to compromise some aspects of my skiing because of my skis. Now I can't imagine skiing without them. They ski amazing and are incredibly durable. I can put them through the wringer and they continue to perform. From the thick edge and base to the bomber sidewalls they just keep charging hard.”

Greg Hope

“I like my Wagner Skis because I know what to expect from them every time I ski. In short, they’re a consistent high performing product. I would recommend Wagner Skis to friends/family and would easily choose Wagner again to continually expand my quiver.”

Carson Taylor

“Wagner skis put a smile on my face even when the conditions aren't awesome. Gold Hill Chute seven was an ice staircase, the apron at the bottom sticky cement, but my Wagner Skis negotiated it all without a problem. I loved working with the Wagner team. Love my Wagner skis!”

Diane Elam


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