Cigar Aficionado: Wagner Custom Skis

Pete Wagner was an engineer in the golf club industry at the time when technology-driven swing analysis, robotic club testing and computer-generated fitting recommendations transformed golf from off-the-rack to a highly customized sport. So when he was disappointed with a well-reviewed top brand ski and found there was no custom equivalent, Wagner invented it. Fourteen years later, Wagner Custom Skis is the world’s premier bespoke brand, and has designed, built and shipped more than 15,000 pairs—no two of them the same.

Wagner takes great lengths to eliminate judgement calls and human error through data and technology. ...

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