JOURNAL

Venture to resorts like Telluride, Aspen, A-Basin, Jackson Hole, and even Whistler—not to mention backcountry lodges all over the world—and you’ll see half the folks wearing baseball caps that say Wagner Custom Skis. Read on to find out we got started and why we know our skis are right for you.

We don't just craft skis; we craft experiences. We know that each pair of skis represents a story, and we want to hear yours.

When you’re ready to pull the trigger on a new pair of skis, it’s helpful to have some tips on how to shop. Jared Ettlinger of Gorsuch Ltd. walks you through the process.

Give the best gift in the world to the skier in your life: a pair of Wagner Custom Skis. Every ski we precision-craft is dedicated to an individual skier’s profile which means our skis make skiing easier and more fun—and what gift could be better than that?

With the rugged skylines of Telluride’s peaks that both attract and inspire artists, it’s no surprise that we don’t have to look far to find talented people to collaborate with on our topsheets. Nicole Finger is one such talent.

Getting ready for a heli ski trip means much more than buying a new jacket and packing the right stuff. Jake Hutchinson breaks down a prep program to get you fit for heli skiing.

If you’re coming to our stomping grounds this winter, here’s our must-hit list for skiing at the Telluride Ski Resort. Annotated for intermediate-...

Planning a trip to Telluride this winter? Lucky you!  We know you know that Telluride is one of the world’s most beautiful places—a tiny Victorian...

Walking into a ski shop and being confronted with a dizzying array of skis can be overwhelming. Get the knowledge you need to make an informed decision about skis (and not feel like an idiot).

Jake Hutchinson's original "6-Week Ski Prep" workout is a doozie, so get started now and you'll be in the best shape of your ski career by the time you click into your boots.

If you remember the K2 Hellbent graphics that rocked the ski industry’s world, you’ll want to meet Sherwood Smith. His new series, “Compass Rising,” is a gorgeous interpretation of the world’s mountainous zones and the ancient cultures that arose there.

Wagner team ambassador, Telluride native, and former mogul competitor Benni Solomon just launched a new film. Called “Recess,” it is about a contin...

We skiers all have our own version of what a dream ski trip would be—schussing down the Alps between plates of raclette and glasses of grappa, ski-...

Telluride is a backcountry skier’s paradise, that rare combination of ease of access, spectacular scenery, and variety of terrain.

Just because custom skis are pricier and take skier input to build does not mean you have to be a World Cup racer to enjoy them. In fact, it’s actually the aspiring experts who may have more to gain from such an investment.

For most of us, heliskiing is a once-in-a-lifetime opportunity, which is why it can also come with a fair amount of anxiety over what to bring with you. Don't worry: we've got your back.