The Wagner Journal
The Wagner Journal

Boulder Creative Collection: Danielle DeRoberts

Danielle DeRoberts Originally from N.Y. and San Francisco, CA, Danielle DeRoberts (onerary) is a full time artist and collaborator (painting/drawing, textiles, mural art, graphic design + art installation). Danielle’s unique...

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Six Week Ski Prep Program

6-Week Ski Fitness Program By Jake Hutchinson Jake has spent more than 25 years working as an avalanche professional. He is currently a lead instructor for the American Avalanche Institute,...

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Next Level Skiing Podcast: Lindsay Andersen – Pull Your Toes Up

Lindsay Andersen: Pull Your Toes Up Season 2, Episode 1 Welcome back to the second season of Next Level Skiing, the podcast where we explore any and all tips, hacks...

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Why Buy Custom Skis?

Have More Fun In any sport, when your equipment is dialed it’s easier to enjoy what you are doing. That’s especially true in skiing. You won’t have fun if your...

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The Wagner Tribe
Tips, Safety & Beta
Next Level
All About Your Skiing
Your Custom Ski Design

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  • Behind the Lenswhite arrow
  • Travel Storieswhite arrow
  • Traffic Artist Collectionwhite arrow
  • Boulder Creative Collectionwhite arrow
  • Backcountry Safetywhite arrow
  • Conditioning & Fitnesswhite arrow
  • Ski Tuning & Maintenancewhite arrow
  • Next Level Podcast: Season 1white arrow
  • Next Level Podcast: Season 2white arrow
  • Custom Ski Graphicswhite arrow
  • Wagner Factory Tourwhite arrow
  • Ski Buyer's Guidewhite arrow


Wagner Factory Tour: Skier DNA

Skier DNA

The ski design process at Wagner Custom takes everyone through a series of the same initial steps. What’s distinctive is that we handcraft a ski that is uniquely optimized for an individual skier each time. It all starts with the Skier DNA fitting process, a series of basic questions about you as a skier.

The Skier DNA takes under five minutes and allows us to initiate the conversation around what ski is right for you. The next step is to schedule a time to talk with one of our ski designers which goes more in depth into your skiing background and current ski needs. The info extracted from your Skier DNA and design consultation then gets run through our design algorithm, the software that outputs your perfect design.

Each ski design we produce is optimized for the individual skier and has a custom length, width, sidecut, tip and tail shapes, camber, rocker, materials makeup, and graphics. Skis that fit you properly will make skiing easier, more comfortable and more enjoyable by improving your balance and control over the ski. This translates to better power and efficiency on snow.

If you want to ski better, a pair of custom skis are right for you. Get started on your Skier DNA here.

The next step in our process once you have signed off on your ski design is choosing a graphic for your topsheet. Take look at some design inspiration here.

Want to learn more about our process? Take a look at other parts of our factory tour here:

Better Skiing is in

Your DNA.

Wagner Custom Skis takes your skiing to the next level by focusing on your Skier DNA to create a ski just for you, and you alone. We want you to click in and immediately feel at ease. Let us help you design your perfect-fit, custom skis. It's easy.

Find Your Perfect Skis

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