JOURNAL

When it comes to ski performance, most brands tout their latest tech. But what many brands don’t really talk about is where their skis are actually made. And, just like it does with automobiles or bikes or boats, the factory matters. Let's talk about why.

In the last 30-plus years, the ski industry has gone back and forth about women’s skis more times than Mikaela Shiffrin in a slalom course. First we needed them. Then we hated them. Then we loved them. And, now, we don’t need them—what is going on? Let's find out.

As a guide in some of the world’s rowdiest terrain, Grant knows how to settle skier jitters like no other. To find out just how she manages to help so many skiers be their best selves, our inimitable podcast host Jason Blevins caught up with her in January 2024. Here’s what she had to say.

There are some people in this world who inexplicably sparkle, like they toddled through a cloud of magic dust in some fairy forest along the way, and everything they touch sparkles, too. Artist Shannon Foley Henn, who designed our latest topsheet graphics, is one such person. We caught up with her to see what she had to say.

I once heard a celebrated ski racer of the 1980’s say to some admiring fans, “Yes, I stretch every morning.” He then mimicked a big yawn and stretched his arms up over his head. Here's what that skier didn't understand.

While purchasing backcountry bindings is just one piece of the process, it can one of the most challenging. There are so many options with so many features, it can be overwhelming to figure out what’s right for you, not to mention how to work the damn things once you have them.

The incredible lightness of skiing: what differentiates a backcountry vs resort skis is not rocket science – it's all about weight. But when it comes to actually building a ski light enough to haul uphill and strong enough to ski down safely, not to mention enjoyably? That’s where the rocket science comes in.

A new year is here again, and with it comes the drive to make the next one even better than the last. Here, we look at a few good food, exercise, and (ski) goal strategies to help you hit your new year's resolutions and become your best skier self.

Ski poles have long been treated as the red-headed stepchild of your ski kit. They get run over in parking lots, forgotten outside of bars, mismatched, scratched, and grow less and less basketed over time. As fun as poles are when it comes to euphemisms, try to take this at face value: Poles matter. Here’s what you need to know.

Kylee Firlit is a rarity, as she’s both an artist and a graphic designer—and she’s insanely talented at both. She’s also a passionate skier, climber, mountain biker, and runner, which is why her resume is packed with brands like Black Diamond, Mountain Hardwear, Kühl, and now, we’re honored to say, Wagner Custom.

If you’re thinking about getting a pair of Wagner Customs (yay!), it may be helpful for you to understand what goes in your skis and why. Materials like carbon, fiberglass, and metal have huge impacts on a ski’s performance and personality. Here’s what the experts—us—choose to put in our skis and why.

We don’t just work at Wagner Custom—we are Wagner Custom. We’re all passionate skiers and locals in Telluride, Colo., who believe that the right skis matter. Take a moment and meet the people behind the skis.

Can't remember the difference is between ski rocker and ski camber? Up until the early 2000s, rocker was't even a thing! So what is camber, and how does it compare to rocker or early rise? Let's take a look between the two and how they play a role once you hit the mountain.

Cecelia Leddy, who goes by the artist name Teeny Botanist, has a bio on her website that describes her work as focusing on “connections between people, places, and nature.” We caught up with Leddy recently to ask her about the fun animal graphics she created for our Artist Series skis. Here’s what she had to say.​

Getting ready for a heli ski trip means much more than buying a new jacket and packing the right stuff. Jake Hutchinson breaks down a prep program to get you fit for heli skiing.

Jake Hutchinson, the then- lead trainer of Salt Lake City’s Gym Jones, created Wagner’s Six-Week Ski Prep program. In 2018, Jason Blevins caught up with Hutchinson to talk about injury-proofing your body, the importance of self-assessment, and how the mountain can separate the wheat from the chaff. Here's what he had to say.