The Wagner Journal
The Wagner Journal

Boulder Creative Collection: Danielle DeRoberts

Danielle DeRoberts Originally from N.Y. and San Francisco, CA, Danielle DeRoberts (onerary) is a full time artist and collaborator (painting/drawing, textiles, mural art, graphic design + art installation). Danielle’s unique...

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Six Week Ski Prep Program

6-Week Ski Fitness Program By Jake Hutchinson Jake has spent more than 25 years working as an avalanche professional. He is currently a lead instructor for the American Avalanche Institute,...

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Next Level Skiing Podcast: Evan Reece – It’s Rare to Find a Place That Isn’t Worth Going to at Least Once

Evan Reece: It’s Rare to Find a Place That Isn’t Worth Going to at Least Once Season 2, Episode 2 On today’s episode, we have Evan Reece. Evan co-founded Liftopia in...

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Why Buy Custom Skis?

Have More Fun In any sport, when your equipment is dialed it’s easier to enjoy what you are doing. That’s especially true in skiing. You won’t have fun if your...

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The Wagner Tribe
Tips, Safety & Beta
Next Level
All About Your Skiing
Your Custom Ski Design

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  • Behind the Lenswhite arrow
  • Travel Storieswhite arrow
  • Traffic Artist Collectionwhite arrow
  • Boulder Creative Collectionwhite arrow
  • Backcountry Safetywhite arrow
  • Conditioning & Fitnesswhite arrow
  • Ski Tuning & Maintenancewhite arrow
  • Next Level Podcast: Season 1white arrow
  • Next Level Podcast: Season 2white arrow
  • Custom Ski Graphicswhite arrow
  • Wagner Factory Tourwhite arrow
  • Ski Buyer's Guidewhite arrow


The One-of-a-Kind Gift

Give a one-of-a-kind gift this season

“Wagner Custom is a small US ski factory that helps people find their mountain mastery through its unbelievably sweet, custom-fit, tailor-made skis.” – SNOW Magazine

Every year, Wagner Custom handcrafts just a few of the world’s best skis. Each ski we precision craft is dedicated to an individual skier’s profile. This is made possible by our fitting system which identifies a person’s unique Skier DNA. Each pair of skis we build are designed to improve that skier’s balance, control, and efficiency on snow. Ultimately, we make skiing more comfortable, enjoyable, and fun. Adding custom graphics allows your gift to become truly memorable and unique. A pair of Wagner Custom Skis are the perfect gift for the skier in your life who has everything, or is ready to take their skiing to the next level.

Get started on your gift giving by calling us at 970.728.0107 or emailing

When you decide that Wagner Custom Skis are the perfect gift, we will send you a gift packet including a personalized letter for your gift recipient. This packet provides all the information your lucky recipient will need to get started (of course we are here if there are any questions along the way). Our process typically takes three weeks, from design consultation to ski finishing and binding mounting. If you want your giftee to receive their new Wagner Skis by a specific date, let us know upfront and we will be sure to meet your needs. We can accommodate ski orders from across the world and ship skis wherever they may need to go.


Ready to start the ordering process or want to learn more? Give us a call at 970.728.0107 or send an email to and we can talk you through the process and get you set up. We can send the gift packet to you, or directly to your gift recipient.

Why Wagner

“There is a real sense of pride at Wagner Custom, and for good reason: the company is making skis that truly improve performance on the mountain.” -Outside Magazine

A pair of Wagner Custom Skis is not only truly unique, matched to fit a skier’s needs, but our skis are made by the world’s best master craftsmen. We make one pair of skis at a time using only the finest components and materials. This translates to better performance on the slopes. Your custom skis will give you better control and comfort in challenging terrain and take stress off your body to improve your endurance. You’ll have more fun while skiing. Our skis are designed to suit your every need.

Our Process

Custom skis start with a short online survey called our Skier DNA ( This quick survey covers the basics: where you ski, what you like to ski, and your physical demographics. The next step is to schedule a call with a ski designer. This 15-30 minute design consultation goes deeper into your skiing and ski needs. From there, we send you a custom ski design recommendation based on everything we have learned about you. Once your unique ski design is approved, you can choose your topsheet design and your skis will move into production.

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Better Skiing is in

Your DNA.

Wagner Custom Skis takes your skiing to the next level by focusing on your Skier DNA to create a ski just for you, and you alone. We want you to click in and immediately feel at ease. Let us help you design your perfect-fit, custom skis. It's easy.

Find Your Perfect Skis